Who is in the driver?s seat? Is it the business? or your IT Service Department?How much money are you leaving on the table because your ROI plans are not shared?These articles and the book (to be released in the fall) outline the six steps that are the components pivoting you towards being able to achieve ultimate success for content or commerce driven websites and other channels of engagement: Executive engagement Needs Assessment/Analytics and the Science of ROI IT: Collaboration and BalanceMarketingOperational Execution/Employee Engagement Customer Care and Centricity In the previous articles, Executive Engagement and Needs Assessment/Analytics were focused upon as the first two crucial steps on the path to ultimate success of a value driven and robust customer experience and solution across channels. In this section, we will be discussing the importance of IT Department collaboration and balance in maintaining focus, prioritization and fixing an EasyAzon Review d enhancing functionality, leading towards successful deployments of YOUR selected roadmap components.TheIT (technology) Team is the support of the business team, and provides the business, as a service, the ability to make enhancements in functionality (existing or new), changes in content that are hard coded and the ability to evolve your channels of sales or content by providing backend technological development. Very often, the IT department is a shared resource, supporting enterprise or company initiatives as well as cross channel evolution. In rare instances, there are assigned and dedicated resources from IT for your other channels, but this is not common. Consequently, it makes it difficult to ensure alignment and focus on other channels besides the brick and mortar. Non -contingent upon this, however, the driver of the online business as well as other channels needs to be the business, with the IT team supporting the decisions and assisting.