In the US most of the agricultural products are sold through wholesale channels. In such a system, small farmers either sell their products in wholesale directly to local grocery stores, food service establishments, natural food stores, or food buying co-ops or to buyers who then resell those products, functioning as middlemen in the marketing chain. So, when we say ?wholesale? what do we mean by it or simply what is a wholesale market? Well, a wholesale market can be defined as a market where the customers buy products in bulk or in huge quantities, but need not be the final customers. They are actually middlemen between the manufacturers and retailers or are retailers themselves who buy the manufactured products in large lots to achieve economies of scale. These products are then sold either to the retailers or to the final consum maqui berry weight loss ers directly. These middlemen are integral for wholesale marketing, since not every manufacturer has the network or ability to reach the final buyers to sell their products. The most advantageous aspect of wholesale marketing is that the profit margin in this type of business is generally higher than the small scale markets or the retailers who are the ultimate source from whom the final buyers buy their product. The working of wholesale marketing is a completely ?buy? and ?sell? process, where there is no scope of stocking the goods and then selling it though in some markets. It is done where the wholesaler is directly intending to sell his product to the final buyer. As discussed earlier, profit margins of wholesalers are normally higher than the small scale industries because of their economies of large scale buying and selling.